For any kind of business to prosper, what you need, besides quality service, is marketing. It is all about developing your contacts and networking among the populace. So, marketing is the heart and soul of the real estate business.
Market Research: The Foundation
Without research, you cannot understand whom to market your services. You have to identify your target clients and the nature of market dynamics in your area. Know the needs of your clients, identify your competitors, and what kind of facilities they are offering to clients.
You must have a detailed information database of real estate prices in your target areas. Also, make a record of recent sales and purchases in your area, if possible. Once you finish your research, you will know your target clients, interested in real estate investment, their needs, the options to fulfill their needs, the realtor competition, and their tactics. Knowing all these, now you can devise your marketing plan, that will create your contact network and help you in aggressively competing in the field, for your share of clients.
Here are some marketing tips that will help you to net clients.
Business cards, the traditional marketing tools, are still the most important forms of marketing. Personally meet and distribute your agent card in business circles, as well as to prospective buyers and sellers. What people want is a person whom they can trust, to find a buyer for their property or who can find them a place in a good locality, providing help in transactions along the way. Give that personal touch in your marketing, rather than just relying on huge banner advertisements.
Advertise in Newspapers
Internet is overtaking the print media slowly and surely, in popularity. Still, newspapers remain the best options for placing your real estate advertisements. Place your advertisements and listings of properties available for lease and sale, along with your contact number.
Advertise on the Internet
Start your own site on the Internet through web designing, which will have all the detailed listings of properties, which are available for lease or sale. You can even set up an interface, wherein prospective buyers could enter their expected real estate investment demands and sellers can fill in theirs. This way, you can get clients online.
Referrals from Past Clients
Encourage referrals from past clients and provide them with some incentives for the same. If you will offer good service to clients, your name as a good agent is going to spread by word of mouth.
If you keep improving and innovating your quality of service, people are bound to remember you as the guy who got them their dream home. Provide a detailed brochure of information about the locality to clients shopping for a home. You can provide additional value-added services like helping clients to get mortgage loans. This can include photos as well as information about events in the area. Never forget the personal touch.
Hope these ideas have given you some food for thought. You could come up with more innovative marketing ideas, if you really put your thought into it.