Best Real Estate Advertising Ideas

If you’re not visible in the real estate market, you don’t exist from the commercial viewpoint. Buyers who’re looking out to buy their dream home are always on the look out for properties that they can reach through credible sources. So if you’re a real estate broker, you must take the advertising part seriously. Earlier, word of mouth publicity or references and for-sale-sign were the only way to sell a property. However, times have changed with the evolution of the Internet. Visibility in the real estate market can be increased by following some of these tips.

The Ubiquitous Classifieds
Local and national newspaper classifieds are still not obsolete, and so you shouldn’t mind advertising in them about your property. This is specially true for large-scale real estate firms who have dozens of properties to be sold. Thanks to the Internet, even online classifieds are available on websites like Craigslist. In fact, every Internet search engine, be it Google or Yahoo, has its own real estate listings. You can take the help of their listings. Do include digital images of the property you’re showcasing. Your buyer may like the design of your property and if he is interested, he may visit the property to see it personally. You can also post information or ads on social sites like Facebook.

Virtual Reality
Ever made a video or done something similar? If not, then it is the time to do so. If you’re a large real estate firm, hire professionals and make a video featuring your property and surroundings. Professionals will do it very creatively, and it will look like a typical TV ad. Upload it on YouTube and register with companies that help in uploading virtual tour videos on several real estate marketing websites. While YouTube membership is free of cost, you may have to pay some money to virtual tour video uploading companies.

Online Advertising, a Present Reality
Pay per click advertising has been the biggest hit in recent years. You can take the help of Google AdSense to put ads of your property on the Internet. When a user is searching for information related to property, the ad may pop up informing the reader about your property. You’re only required to pay for the ad, if the user clicks on it. The same link can be used to direct users to your blog or real estate firm website.

A Pen is Mightier than a Sword
Start a blog dedicated to real estate. Take SEO help to rank. In fact, there is not a great need for SEO work, if you’re wired to a network of professionals in the same field. Nevertheless, technicalities and authentic information do matter and the reader may find it pleasing to know everything on a single web page. You can also earn through your blog by placing ads on it.

Organize Fairs/Events
If you’re a large real estate firm, you may not need sponsors to help you organize a great business fair or property exhibitions. In fact, a large number of firms and newspapers will automatically help you to make the program a grand success. In the property exhibition, you can make models of all the properties you’re trying to sell. Meet some marketing professionals to know the creativity you can show in presenting information to people. Don’t forget to distribute pamphlets, business cards, and post ads in local newspapers regarding the property exhibition. Through the contacts you have built, invite a popular figure from the real estate market to inaugurate the function.

Billboards Do Strike the Minds
Every time I’m outside on the roads, I happen to carefully notice various billboard advertisements. Certainly billboard advertising is a great way to attract people. Though they may be distracting at times, even a glance at them, makes us remember any new ad or any new product launch. It is a creative way to make a place in the customers mind.

Creative For Sale Signs
Traditional advertising techniques like for-sale-signs may not be so popular now, but they do have a small, yet significant, role to play. Place for-sale signs on the gate or near a property, as it reminds people going through the route that the property is up for sale. You can be creative by putting your website or blog link on the sale sign, and can also give your professional contact number below it. Ensure these two things are readable on the sign board.

For large real estate firms, advertising properties is certainly a matter of millions in investment and they do that in style. For private owners or any independent real estate broker, even a small snippet in cable television or online classifieds are enough. The capital invested in real estate advertising can vary depending on who you are; a home owner or a real estate tycoon!

Commercial Real Estate Marketing Ideas

No matter what official reports may depict and economic surveys may show, we all know that there is no dearth of prospects who would be interested in buying a piece of prime real estate. However, supply of land is limited and demand always exceeds it, especially if it is lucrative. So you must be thinking that it is a cinch for real estate owners to sell their offerings at good prices. Well, it’s not always the case.

When it comes to small-sized properties, attracting prospects can be quite a challenge, given the large number of options available in this segment, in the same location. So, how do people dealing in such commercial properties grab the attention of interested parties? Here are a few handy tips:

Cash in on Expired Listings

An expired listing is the easiest way to get you the right leads. Well, the fact that it’s an expired listing clearly points towards some unpleasant issues that have taken place previously, which have left the prospects disillusioned and feeling betrayed by the dealer. This is the best opportunity to win them back, by positioning yourself differently from your predecessors and walking the talk. In fact, you can actually enter the scene as a consultant and then lay down your pitch once you’ve won their confidence.

Start a Circular

If finances are not a constraint, you can approach the newspaper publisher of the target area and get them to print a 2 – 4 page free supplement on current real estate trends and a listing of the properties under your dealership. This supplement can be a weekly one and be dropped along with the main newspaper on a Saturday or Sunday, because a weekend is the time when most people would indulge in the luxury of a detailed scan of the newspaper.

Contact the Owners

One of the best marketing plans is to contact the owners of For Sale by Owner properties directly. You can easily get their contact details from the newspaper or other published advertisements, and make cold calls. However, if you are not averse to some field work, you can take a tour of the target area and make a note of the properties that hold signs expressing the need to sell or rent the property, and then contact the owner in person. Direct contact makes a better impression than random calling, as the owner would have received multiple cold calls. Your meeting him in person makes you likely to be better remembered than the others.

Advertise

This is one of the most conventional but effective ideas for marketing commercial real estate. Make your advertisement creative, yet relevant, and you’ll be surprised by the volume of response. When you advertise, you get contacted by a lot of prospects who are not included in any list or who do not advertise their property themselves. You can also take the help of a bulk mailing list, either existing or newly drawn up, to send direct communication to prospects.

Lastly, cold calling, the most conventional method, qualifies as a workable option every time. However, rather than resorting to it as the primary method, you can use it as an auxiliary strategy to provide a boost to your overall marketing plan.

Apartment Marketing Ideas

There are many people who opt for apartment living for the advantages it has got in terms of affordability and convenience. The biggest advantage is that, in an apartment, there is no maintenance required for the outer space of the house. After the recent decline of the US economy, its demand, both for sale as well as rent purposes, has gone up. Mostly, people prefer having theirs in those locations, where amenities like transport, shops, schools, and restaurants are easily accessible. People with diverse income group and different demographic profiles may want to have one, either for buy or lease purpose. So, the marketing ideas for the same should be developed in such a way that they suit the needs of almost all of them.

Promote

Traditionally, the best idea is to promote them via media like TV, radio, classifieds ads in the newspaper, etc. Balloons, banners, and signs on the property are another ways of promoting it. Make sure that such signs are easily readable from a distance. Student community is a prospective client for renting an apartment. If you are looking for tenants, then distributing flyers in the community college, in the proximity of the property often helps. You can also put up an advertisement in their student newspaper. Today, online searches have gained more popularity than any other medium. Therefore, it is essential that you place ads in the most popular classified sites.

Create Websites

You should use the best of your creative marketing ideas to design an attractive website that contains all the relevant information related to the apartment. It should meet the requirements of both the prospective client, as well as of the current occupants. The important aspects that need to be included for present residents are work under request, community news, online payment facilities for the tenants, etc. It should has a directory that consists of information on school, shopping centers, recreation centers, etc., of the nearby areas. The pages for the prospective clients should have information related to floor plans, amenities, discount facilities, maps or direction to the address of the apartment, etc. Most importantly, there should be an online application form. It is better if the information collected from the client is in an encrypted form for the data safety. All the pages of your website should be linked to the application form. If you put online ads on various other websites, make sure that the ads have a link to the application form.

Show the Apartment to the Client

This plays a vital role in its marketing. First of all, it should be in a presentable condition. If required, do some repair work so that the defects are not apparently visible. Touch up the wall with a fresh coat of paint, and make sure that all the bulbs are functioning. When your client is visiting your office, you have to show the models of the apartment displayed in your office. You can prepare a coffee table book that contains some beautiful photographs of its interior design. Make sure that you highlight its distinguishing features, so that the client gets an excellent first impression. If he finds it interesting, then go ahead and show the apartment. For the renter, it is advisable to show it, instead of showing just the models.

Make Unique Offers

A unique marketing idea is to make arrangements for such offers that target the need of your clients. For instance, arrange for a setup for free wireless Internet access for the residents of the apartment, and you can also make flyers for this offer and put them in places like the nearby local internet cafe. This way, when people visiting these cafes will see this offer, you have a good chance of getting some customers. Those people who are relocating to a new place find it convenient to take an apartment on lease, so that they can find out if they like the area or not, before they think of buying it. Work with reputed relocation companies of your area and give some attractive offers on rent for their clients.

These are some of those ideas for apartment marketing that typically work well for all types of clients. You can develop many more innovative ones on your own that can target a specific group according to their needs and requirements.

Advertising Ideas for Realtors

Being a realtor is not a difficult task, if you have an ability to convince, persuade, and close down a sale. However, in order to be seen by customers as the best realtor from the entire lot, marketing is necessary. Hence, the need for advertising. Let us have a look at some interesting ideas to advertise your properties.

Website

Creating a website for your firm is one of the great ideas and is a popular advertising technique. You can make it informative and attractive while still keeping it professional. Provide sufficient details about properties and update the website regularly. Add a section to invite questions from potential clients and also give complete contact details. You could have a comment box, wherein your previous customers can comment on their experience, or can share articles on the same. Ensure that your website is regularly updated and also see to it that you reply promptly to any queries raised.

Publicize

Publicize the name of your firm by distributing leaflets. Mention some famous properties which you have sold successfully that people can easily recall. Mention about any additional service like housecleaning service, or lawn service you will be able to provide at some discounted rates. Think of other innovative ways to attract more clients to your firm. Not only are leaflets cheap advertising idea, but they are also effective as you can cover lots of ground by distributing leaflets.

Yellow Pages

Yellow pages is another most popular idea. Ensure that you have a big page, all to yourself, in the yellow pages. There too, you can mention some of the additional services that you can provide. This will certainly give you the edge in comparison with your competitors. The advertisement in yellow pages should be professional, at the same time, it should be more appealing.

Magazines

You can place advertisements in home decorating magazines and interior decorating magazines. Place them at strategic positions so that they can grab the reader’s attention. You can ask previous clients to say something about your firm and the services offered by your firm. These testimonials from your clients will be of great help in boosting your prospective client list.

Fairs

Property exhibitions, small and big community fairs are very common and can be some of the best places to let people know about your firm and the services it provides. Stalls at a fair can be one of the popular ideas. Book a stall and ask all the people who visit your stall, to give you their email id’s, so that you can keep them informed about your listings. Also collect their business cards, if possible. This will help you in making your own database. You can later keep on increasing the database with continual contacts with these people, and by asking them for more references.

Malls

Mall is a place where you will find many people. Set up a stall at a strategic location and distribute leaflets and business cards to people. This is a good way of increasing your database. If you go on a weekend, or in the evenings, you will be able to access more people. This could become a free advertising idea or if you are required to pay money, it will be minimal.

Other Websites

In addition to having your own website, you could also enlist the name of your firm on some other websites which help in advertising. Such sites can help you to increase the number of prospective customers, as they reach out to a lot of people at the same time. Ensure that all your contact details are updated regularly.

One can even consider ‘word of mouth’ publicity which always helps. Request your customers to mention your name to their friends and family, who are looking out for properties. You could go to some charity or fundraising event and drop in your business card. One thing that you need to do is to keep your database updated and ensure that all your customers get the same kind of treatment, in order to be successful at home selling.